Monday, November 23, 2009

Studio 2: Logos

The first assignment for Studio 2 was a logo design - company name: Global.

Reeeeeeeally?! Reeeeally really? I remember thinking...I couldn't wait to see how many people came in with globes in their logos.

Because we didn't know what kind of industry this company was in or who their customer base was, I made up company profiles and then worked from there.

Company Name: Global
Profile: Satellite Technology

Company Name: Global
Profile: Environmental Sustainability Awareness Non-Profit

Company Name: Global
Profile: Make-Up & Beauty Consumer Goods

Company Name: Global
Profile: Hotel, Golf & Convention Center in Phoenix, AZ
 
Company Name: Global
Profile: Online Ticket Sales for Trains located in Europe & SE Asia
 
Company Name: Global
Profile: Geological Research
 

Sunday, November 22, 2009

Studio Classes & Crits

Last spring, I took Studio 1. I had no idea what a "studio" class would be or what it should be. Nevertheless, I managed to get through it without knowing Illustrator and while taking Photoshop. In hindsight, I should have focused on learning the programs before taking Studio...well, maybe. I also was exposed to theory, inspiring personalities, concepts and some simple production skills that have only made my other classwork stronger.

This semester I enrolled in Studio 2 and Studio 3 at the same time. I'm sure there are schools where this would not be allowed or advised upon. BUT...our school defines the classes by their focuses, not their level of skill so I thought it'd be fine. Studio 2's main focus is on branding and identity. Studio 3 is split between packaging and advertising. All are necessary areas of study for any graphic designer and I personally think they might even be reversed in their hierarchy of their names (the content in Studio 3 should be studied before the content in Studio 2)...but I'm no curriculum planner.

In taking Studio 3 right after Studio 1, I was incredibly nervous. I thought I might have made a mistake, that my work would appear underdeveloped. But it didn't take long before I realized that I would be fine. The hardest part of taking Studio 3 has turned out to be that I don't know many of my classmates and my friends from Studio 1 are now only in Studio 2.

I mention the sociological aspect of these groups because this experience has given me a chance to witness new truths about studying design and how class populations effect me and my work. These truths become most evident during the crits that take place in every studio class. Being an outsider in Studio 3 gave me new perspective on my participation in Studio 2, where some of my classmates have known me and my work since I started in February.

Students who know each other are more likely to compliment each other's work. In Studio 2, I felt like a rock star pretty much from day 1. My classmates were complimentary and my teacher followed suit. Critiques were always upbeat. I felt I could joke and make silly references and my class all got it. Studio 3 was the polar opposite. I would get up to present and the teacher would ask for feedback and it would be crickets for me. A couple of weeks in, one student started warming up to me which lead to others. Fortunately, I'd had the teacher for another class and he always gave me feedback and direction. The strangest thing was that I was so desperate for student feedback, I would have listened to even the worst designers and probably would have tried what they said. Once I realized I was feeling this way, I knew I needed to step back and just trust myself and do what I thought was best.

Outspoken/obnoxious students are more likely to be complimented by other students in fear of potential criticism received from outspoken students. This was true in my Studio 2 and Studio 3 classes. The interesting difference was that the most outspoken student in Studio 2 was a very strong designer and the outspoken student in Studio 3 was a bad designer. Yet the outcome was the same. This is a situation where I think the teacher should step in and regulate commentary. The outspoken student is often monopolizing the class with their solitary design sense (which might be awful!). In turn, the compliments the outspoken student receives are not really helping the student become a better designer.

Being an outsider often requires public teacher approval before receiving approval from classmates.

Trading compliments is like Valentine's day in elementary school.  Once, in Studio 3, a classmate of mine was getting hammered by the teacher and the class was starting to follow suit. But I honestly saw her point of view, her direction. So, I spoke up and told them I was with her and basically they were all wrong. (but I also secretly worried she was plagiarizing...) Predictably, the next week, instead of crickets, I got her with feedback. I guess she felt like she had to. And the minute she started to speak, I recognized why she was doing this - b/c I'd backed her up when she felt vulnerable.

I've experienced the same thing in my fashion class, as well. The fashion student population is predominantly female and I would guess skews younger than the graphic design students. Most of the students, I learned, are interested in the industry but not the aesthetic illustration aspect (which is the main reason I took the class). The class is on the main campus whereas the graphic design classes are on a separate secluded smaller campus creating a community feeling. In my fashion class, my teacher has been more interested in my watercolors than my merchandising interests and I'm fine with that.

And at the end of the day, I feel that I present stronger work and more innovative solutions to prompts when I'm in classes that make me uncomfortable, where I feel like I don't fit in. I guess when you feel like you've got something to prove, you're more likely to push yourself.

Saturday, November 21, 2009

Web Design 1

After taking Flash over the summer and not being a huge fan, I was quite anxious about starting Dreamweaver this fall. By my simple definition, for those that might not know, Flash is a program used to design web graphics that contain motion such as web advertisements or pop-up banners. In my opinion and experience, it's very easy to design something that moves and functions in Flash...it's usually just hideous. I guess I struggle with my design principals when I'm adding in tweens and time lines and don't even get me started on ActionScript 3!

Dreamweaver is a program used to design web pages. It also includes coding requirements but doesn't do motion. Dreamweaver is more the base by which you plug in elements built in Flash or other scripts such as JavaScript. Well, that's my understanding at this point...

We got two books for this class and in the beginning I read my assignments slowly and methodically (sometimes struggling with editorial issues...can be so distracting, people!). I timidly got the hang of it. HTML wasnt' nearly as scary as ActionScript. I'd been messing with HTML for years...way back when myspace was cool, my friends and I prided ourselves on the HTML change we could figure out to make our pages more "pretty." Somehow, either through experience or maybe someone can attest to it's more logical basis, it was easier on me and I was actually delighted to get in and do some hard coding.

I've learned over the semester that this class is really an intro to web class. We learn about CSS breifly but never get into building our own style sheets. We've recently started using Dreamweaver (only two weeks ago!) to adjust/add to the code but again, I think other classes will delve further into this. (btw, I signed up for web 2 and web 3 for the next two semesters! woohoo!!) We've also dabbled in JavaScript...well, barely. More like, some of our files contain it. But it makes it less scary...and I hope I get to learn more.

Writing all of this, I think, who is this person!? The girl that hated Flash? Who would have guessed?!

So, without further ado, here are my first few assignments for my web 1 class:
(they are currently being hosted by my school and I'm not sure how long that will last...so enjoy while you can and I'm sure I'll be a better designer by the time these come down!)

Project 1: a "coming soon" page One of my brothers in law is a DJ here in Los Angeles and I decided to build him a web page for my first assignment.

Project 2: a hard coded page that links to another page

Project 3: Mid-term! Web page had to be at least 3 pages that would link to each other, had to have a photo and a cohesive design point of view. This was the first time we brought the pages into Dreamweaver but we were still hard coding most of the changes. Most students built their pages in Photoshop but I chose to build mine in Illustrator. I still want to be able to put music into his page so I can feature his beats and also create a contact page (we're just now learning forms). Even now, only a couple of weeks after I turned it in, I feel like I could make some big design changes to make it better...

Project 4: Lightbox For this project, I decided to go back to the Cadence of Adaptation as a resource. At the time of the event, I'd wanted to build a web page but had no clue where to begin. So, here's me holding a torch for the exhibit long gone.

Tuesday, November 17, 2009

Invite: ACS

When it came time to finally work on the invitation, the look needed to be cohesive with the save the date and the web banner.



I was sure to take advantage of the silver and requested (with approval) that it be printed with a metallic ink. The back of the invitation listed all of the event sponsors and a RSVP card and envelope was also included.

Doing the design for the event stationery, timing-wise, ran along side our wedding stationery. In fact, the actual event took place the day after our wedding! It felt like two hurdles were jumped that weekend which presented two new beginnings: my first work with a big reputable non-profit & my first day as a wifey!

Friday, November 6, 2009

I should have asked...

When I agreed to design the invitation for the American Cancer Society, I soon learned that a Save the Date card was needed immediately. Cool, more work. More practice. More experience. Awesome. As soon as that delivered, I learned a web banner was needed. Ok. No problem. We'll make it work.





With my background in project management, I should have asked up front for all needs and of course a timeline. As much as I wanted to just focus on my design and live in my fantasy world of having my own design firm, I have to remember to use the skills I have and benefit from my experiences! Adding the web elements to the project wasn't a problem. The design already existed, they were static banners by design. I was kicking myself for thinking only as a designer and not as a PM.

Thursday, November 5, 2009

ACS: Round 2

The American Cancer Society Pavilion Ball took place the same weekend as our wedding...in the same town. Now, I feel it's safe to go ahead and share the rest of the designs. If you have no idea what I'm talking about, get the beginning of the story here.

I received feedback from the design committee that while most were enamored with my more feminine approach, one stakeholder felt the designs needed to be much more "business looking." The new direction should include a briefcase. Yikes! How on earth could I make a briefcase sexy? (to quote one of my favorite teachers, Cherry Wood)










At this point, I sent in the designs and learned a very valuable lesson: never propose designs you don't love. In my crazy logic, I thought that if I sent what I considered to be boring designs, that my previous beautiful round would shine through and be chosen. Oh, how wrong I was.

Look 2, above, was chosen and after a few tweaks, it soon became the Save the Date for this very important fundraiser. The more I worked with it, the more I appreciated the design. I do believe in getting behind what you're working on, so I did my best to learn to love it.

Tuesday, October 6, 2009

A delayed journey

I'm sorry, little bloggy. Our wedding is next week and my free time has been spent working on it, rather than you. But don't worry, I've continued scanning and saving and prepping. It won't be long before our journey together continues. I haven't forgotten about you!